GLOBAL HOTEL ALLIANCE LAUNCHES SPECIAL PROMOTION TO HELP CONSUMERS CONTRIBUTE TO MORE CONSCIOUS TRAVEL CHOICES
Bookings Made In December Via The GHA DISCOVERY App or Website Will Be Rewarded With Charitable Donations Supporting Sustainability Initiatives
[Dubai, UAE], December 9, 2021: In recognition of the growing consumer demand for more conscious travel, Global Hotel Alliance (GHA) announced a special Corporate Social Responsibility programme to help travellers have more meaningful stays.
In honor of GHA’s launch of its reimagined GHA DISCOVERY, the world’s largest loyalty programme for independent hotel brands, GHA DISCOVERY will contribute US $1 per booking for reservations made now through December 31st 2021, and realized by June 30, 2022. This promotion is applicable to member bookings made on the GHA DISCOVERY website or mobile app only. The charities to receive donations are supported by GHA's member hotel brands encompassing multiple causes including programmes dedicated for children, healthcare and social wellbeing, environmental protection, and animal welfare.
GHA DISCOVERY is complimentary to join, and travellers can sign up online or download the GHA DISCOVERY app and register on their mobile phones in order to make an applicable December booking which will contribute to one of these give-back donations.
For additional information, visit https://www.ghadiscovery.com/driving-change-making-a-difference.
For additional information on the launch of the newly reimagined GHA Discovery, visit here.
For more information visit GHA DISCOVERY.
Download high-res images here.
Media contacts:
Jane Coloccia
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Andrea Krenn
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About Global Hotel Alliance (GHA)
Global Hotel Alliance (GHA) brings together a unique collection of independent hospitality brands with GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared technology platform. Through membership in GHA, brands expand their global reach, drive incremental revenue, and reduce dependence on third-party channels, all while maintaining management independence and individual positioning. GHA represents a collection of 35 brands with over 500 hotels in 85 countries serving 11 million members. The award-winning GHA DISCOVERY programme generates approximately $2 billion in revenue and more than eight million room nights annually. GHA’s brands currently include Anantara, Araiya, Avani, Campbell Gray, Capella, Corinthia, Discovery Destinations, Divani, Doyle, Elewana, Fauchon, GLO, JA Resorts, Kempinski, Leela, Lungarno, Marco Polo, Mysk, Niccolo, Nikki Beach, NUO, Oaks, Outrigger, Pan Pacific, PARKROYAL COLLECTION, PARKROYAL, Patina, The Residence by Cenizaro, Shaza, Sukhothai, Sun International, Tivoli, Ultratravel Collection and Viceroy. For more information, visit globalhotelalliance.com.
About GHA DISCOVERY
Launched in 2010, GHA DISCOVERY is the world’s largest loyalty programme for independent hotel brands, featuring more than 500 hotels, resorts and palaces across 35 brands. Members enjoy VIP recognition, thoughtful benefits and generous rewards at home or away. Recently the programme has evolved to include an additional tier and flexible paths to upgrade through nights/stays, eligible purchases or number of brands stayed, making it easier and faster for members to reach elite status. Unlike more traditional programmes, GHA DISCOVERY does not ask members to count points towards their next upgrade. Instead, members earn and spend DISCOVERY Dollars (D$), an exclusive rewards currency. They also enjoy members-only Experiences curated by each hotel and have access to properties close to home, without a stay, through member-only Local Offers.
Note: In order to comply with local laws, UAE residents making bookings at hotels in any country and visitors making bookings at hotels in the UAE are excluded from participating in charitable donations.